Each social media platform has it’s own strengths and different audience.

  • Hybrid of Twitter & Facebook
  • 500 million monthly active users
  • Daily time spent is 8 minutes
  • Offers attractive opportunities for Branding
  • Easier to connect with other users and become more visible to larger audience through active participation in discussions

  • Hybrid of Facebook & Whatsapp
  • 1.1 billion monthly active users
  • Daily time spent is 66 minutes
  • Offers attractive opportunities for Branding
  • Longer process to acquire followers but quality of connection tends to be better
  • Hybrid of Google News, reddit, and Facebook’s News Feed
  • 200 million monthly active users
  • Daily time spent is 76 minutes
  • Offers attractive opportunities for Brand Awareness
  • The views and reach on the platform is highly targeted

  • Hybrid of Instagram and e-commerce platform
  • 85 million monthly active users
  • Daily time spent is 18.2 minutes
  • Offers attractive opportunities for Marketing
  • Its e-commerce platform allows users to purchase the products directly from merchants after reading reviews

  • Short-form videos with engaging special effects and funny stickers
  • 400 billion monthly active users
  • Daily time spent is 52 minutes
  • Offers attractive opportunities for Branding
  • Some brands collaborate with Douyin influencers to share their brands
  • Hybrid of Tripadvisor/Google Business, YELP & FAVE
  • 290 million monthly active users
  • Daily time spent is 10 minutes
  • Offers attractive opportunities for Marketing
  • Group purchasing and coupon promotion are the most used services and convert the users to sales

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