Each social media platform has it’s own strengths and different audience.
- Hybrid of Twitter & Facebook
- 500 million monthly active users
- Daily time spent is 8 minutes
- Offers attractive opportunities for Branding
- Easier to connect with other users and become more visible to larger audience through active participation in discussions
- Hybrid of Facebook & Whatsapp
- 1.1 billion monthly active users
- Daily time spent is 66 minutes
- Offers attractive opportunities for Branding
- Longer process to acquire followers but quality of connection tends to be better
- Hybrid of Google News, reddit, and Facebook’s News Feed
- 200 million monthly active users
- Daily time spent is 76 minutes
- Offers attractive opportunities for Brand Awareness
- The views and reach on the platform is highly targeted
- Hybrid of Instagram and e-commerce platform
- 85 million monthly active users
- Daily time spent is 18.2 minutes
- Offers attractive opportunities for Marketing
- Its e-commerce platform allows users to purchase the products directly from merchants after reading reviews
- Short-form videos with engaging special effects and funny stickers
- 400 billion monthly active users
- Daily time spent is 52 minutes
- Offers attractive opportunities for Branding
- Some brands collaborate with Douyin influencers to share their brands
- Hybrid of Tripadvisor/Google Business, YELP & FAVE
- 290 million monthly active users
- Daily time spent is 10 minutes
- Offers attractive opportunities for Marketing
- Group purchasing and coupon promotion are the most used services and convert the users to sales