Sabah Tourism Board has always been our long time collaboration partner. Every year, there are activities and campaigns set to target the China market. Some of the campaigns include recruiting Key Opinion Leaders (KOLs) that are within the social circle of target audiences to increase brand awareness, where they will later share and teach their fans about the product.
Three families were also recruited to join the Family Fun Trip in Kota Kinabalu last year, promoting Sabah as a destination for family. This year, a group of KOLs including professional photographers, videographers and travelers from China will be invited to Sabah for video shooting and documentary recording of destinations in Sabah.