Following the success of the 2013 My Selangor Story, we collaborated with Tourism Selangor to launch another campaign, this time targeting travel enthusiasts from China to promote tourism in Selangor. Together with Lotour Travel Portal (lotour.com), one of the biggest travel portals in China, we launched the “Lotour 12 Horoscope My Selangor Story”.
It is a unique event in which 12 travel enthusiasts and bloggers from Lotour Travel Portal participated in a 5 days 4 nights tour filled with different activities and attractions in Selangor. Then, they shared their personal experiences from the tour with their fans and readers through their Lotour account and other social media platforms like WeChat Moments and Weibo.
We, as the organizer, flew the participants from various parts of China to Malaysia. During the 5 days 4 nights My Selangor Story Trip, the bloggers explored downtown and the outskirts of Selangor, and managed to catch the 40th Bon Odori Festival, one of the biggest outdoor celebrations in Malaysia.
The front page feature of My Selangor Story at Lotour.com.
12 travel enthusiasts and celebrities who participated:
Their featured write up after the event: